Software, put through proper experiment.
AMA OS Labs designs, builds, publishes and looks after mobile apps, web products and the systems behind them. We work like a lab: a stated hypothesis, controlled variables, written results — and nothing shipped on a hunch.
Most software problems are measurement problems.
Apps rarely fail because a team could not write code. They fail because no one wrote down what “working” meant: how fast a screen should load on a five-year-old Android handset, which permissions a store reviewer will question, who answers when a payment provider changes an API on a Friday. Our first job on any engagement is to make those expectations explicit and testable.
That is what we mean by a lab. Not white coats — a habit of writing things down, isolating one change at a time and keeping the notebook open for whoever inherits the work.
iOS and Android applications
Native Swift and Kotlin where the hardware matters; a shared cross-platform codebase where it does not. We will tell you which, and why, before a line is written.
Web products & PWAs
Fast, accessible web applications and the APIs that feed both web and mobile clients.
UI/UX design
Flows tested with paper and clickable prototypes before they are tested with budget.
App publishing and support
Store listings, privacy labels, review responses, signing keys, crash monitoring and dependency updates — the unglamorous part that keeps an app alive after launch day.
A smaller first release learns faster.
We encourage clients to publish the narrowest version that answers a real question about their users, then iterate from evidence. It is cheaper, and the store review cycle becomes routine rather than an event.
Read the protocolWho comes to the bench
Founders with a validated idea and no in-house engineers. Established organisations with an ageing app that needs re-platforming. Teams who have built something themselves and now need help getting it through App Store and Google Play review — or keeping it running afterwards. We work remotely across the UK, Monday to Friday, 09:00–18:00 UK time.
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